This website home page is for a residential contractor based in the Madison, Wi area. A custom font was used on the banners to match the firms brand and call to actions are image cards.

The new home construction portfolio is one of multiple portfolio pages on this site. Each image is a click through that takes the reader to a project page for detailed information on the home.

Each project webpage on this site has a large image as an introduction. The images are clickable and open to a full screen view.

All of the banner images on this website have a white overlay. Because the custom H1 title font is in a handwriting style, the overlay was necessary to make the type legible.

To more fully explain the design-build process a webpage was created with graphic icons and example images. The page is broken into different construction phase categories. This page layout helps illustrate when each of the nine steps takes place.

Blog articles were published twice weekly following the first year of the websites launch and have been reduced to once weekly. The result was a 50% increase in unique visitors that has resulted in sales growth.

The contact us page has an image of the exterior of the firm’s building. It is shot from the street to help visitors know where they are going. A studio portrait of the team personalizes the page.

Most of our website clients request a landing page to capture leads for newsletters or marketing automation email campaigns. This landing page was built on a Squarespace Cover Page.

A downloadable guide used as a lead magnet in an inbound marketing campaign.