There are a lot of small business that specializes in interior design, architecture, or construction. In fact, your small business is one among the thousands within your location seeking a limited number of similar clients. And while products or services may be second-to-none among the competition, there is no way for potential clients to understand this if they can’t find your website online. So, in this vast, ever-complex digital landscape, how does that happen? Well, you can start by optimizing your search rankings for your website by writing keyword-rich blogs. 

If you are new to the term Search Engine Optimization (SEO), your first job as a small business owner is to get comfortable with it. Fast. SEO is a potent tool that lets you boost your search engine rankings and increases your reach so that your site gets found by potential clients.

Not an SEO expert? No fear. Hubspot, Moz, Wordtracker, and Wordstream have blogs that will get you up to speed quickly.

Choosing the right keywords

Using language specific to your and your company’s service offerings is a crucial part of helping customers navigate their way to you. In choosing the right keywords or phrases, identify the two that are most relevant to your overall page content. Occasionally this will mean choosing one primary keyword or phrase, and then a second one that is a variation of the first (like ‘interior design’ and ‘interior staging’). Insert keywords at no more than a 1.5% insertion rate or nine keywords per six-hundred word blog. Don’t know what keywords or phrases are right for you? HubSpot, MOZ and Wordtracker have tools that will help you identify what they are, and measure their effectiveness against the language your competitors are using.

Attributes of a correct page title for SEO

These terms both refer to the blue, bolded text that you see when your Google search results appear. The page title should follow these guidelines:

• No longer than 70 characters
• Primary keyword should appear first
• Describe the article

Crafting a successful metadata description

Using the keyword phrases you've recognized as words you want to be identified with, craft a compelling 170 character summary of your page. Remember to include locations, business service offerings, and reasons why people should choose you over the competition. Keywords help people decide if the content is worth reading. This description will be among the most significant content you produce. Often, this is the only chance you have to engage with potential clients, so make sure it is enticing and leaves them wanting to know more about your firm and the benefits it provides.

Send them to alternate internal destinations by adding hyperlinks to your content

Existing clients and potential clients want to stay informed, and part of establishing trust with your potential customers is assuring them that you’re informed about industry trends and the ever-evolving needs of your prospects. Linking to relevant information within your web content is a great way to do this. Embed links within the keyword phrasing on your page.