A comprehensive inbound marketing campaign allows your interior design firm to remain top of mind through ongoing email drip campaigns. It is a process that allows your website and blogging efforts to work around the clock to converting visitors into leads and leads into clients. Your firm's website is only one aspect of a complete inbound or content marketing strategy. Along with your site and blogging efforts, you need to incorporate digital outreach techniques including social media, email lead nurturing, SEO and advertising among other channels.

As you add new marketing campaigns and try new techniques, you need to allow for the time needed to effectively manage your efforts. This is where many small companies can sometimes flounder. It takes staff time and resources to maintain and build an effective inbound marketing campaign. Fortunately, this is where automated marketing can help.

The beauty of inbound is because it is a digital medium, many repetitive tasks can be automated. There are software and web-based applications that can handle many aspects of marketing automation like scheduled publishing of blog posts and social media, to automatically handling conversions and logging new prospects into your contact management program. Today, it's possible to automate much of the lead nurturing process, from conversion through lead nurturing until it's time for personal contact. It's also possible through analytics, to improve the quality of leads coming into your interior design website.

Website Tools For Marketing Automation 

As your interior design firm's website begins to generate consistent traffic, convert visitors into leads and build your prospect list, it's time to consider marketing automation. As you generate more prospects, you can automate many of the repetitive daily tasks that can take time away from your core business initiatives. There are many tools both stand-alone and web-based that can help you to organize and automate your marketing in a cost-effective and intuitive way. One web-based application that is excellent at getting your efforts organized and automated is Hatchbuck.

What Is Hatchbuck?

Hatchbuck is a web-based suite of tools that includes a small business Customer Relationship Management (CRM) tool, an email design application, a marketing automation component and deep analytics. Using tools to create landing page forms on your website you can capture prospect information when they act on a call to action and fill out a form on your website. This information is then used to create a contact in the CRM tool on Hatchbuck. 

Using the drag and drop email design tool, you can create a series of effectively designed pieces which can then be automated, scheduled and sent to the prospects on your CRM list to help nurture them through the sales process. 

Hatchbuck offers an impressive and deep analytics component. Your prospects are most likely not sales ready. Using an intelligent algorithm, Hatchbuck can tell you how, when and what your email recipients are engaging within your emails. If a prospect exhibits “buying behavior” like clicking a specific link or visiting a conversion page on your site, Hatchbuck will send you a notification and you can then move them onto your sales team.

Close More Sales, Get Better Clients

Hatchbuck's power lies in its all-in-one platform for gathering and managing contacts, creating well-designed email pieces and automating their delivery. The Hatchbuck dashboard allows you to accurately track your prospects actions to better determine where they are in the sales process. Using an intelligent algorithm, Hatchbuck “scores” contacts based on their actions and engagement with your emails. Each contact has a “score” which indicates their level of interest and the probability that they are sales ready. Clicking on a contact gives you not only this information but also shows all communication that you have had with that contact. 

The CRM tool allows you to store a vast amount of information about each contact that can help you to personalize your outreach and target your emails to address specific needs. You can group contacts, specify the focus of your emails, for example, whether they are nurturing or sales focused and you receive weekly email notifications updating you on “hot” leads.

This is just a taste of the functionality of Hatchbuck.  The interface and dashboard are clean, clear and intuitive, and the underlying functionality is impressively advanced. If you're ready to automate your interior design firm's lead nurturing and sales processes, Hatchbuck is a great way to do it all in a single app! If you would like to learn more about Hatchbuck marketing automation, contact us. We can help you better understand the process and determine if Hatchbuck will work for your firm.

About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.